What’s the best Email Marketing Software in 2022? Starting a business or a blog is quite easy but maintaining and growing the website can pose quite a big challenge for anyone, many people try sharing direct links to friends and family but not as highly effective as email marketing software it also helps small business owners (and startups) build a loyal customer base, wider brand recognition, trust and an increase in sales.. Email marketing can even help you amplify your other marketing channels such as social. With that said, marketers still face a ton of challenges in their email marketing efforts. One of these key challenges is simply the amount of time it takes to create a great-looking email from scratch. Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t exactly look stunning. This hinders productivity while dragging down your email marketing ROI.
According to one study, the return on investment (ROI) for email marketing hovering around 3,800%. So every $1 you invest in email marketing, you should expect a return of $38.
So we gathered all the available useful information on the various email marketing software available and we recommend using the following;
GETRESPONSE
GetResponse labels itself as the world’s easiest email marketing software to use to send out email newsletters, campaigns, online surveys and follow-up autoresponders.
This company goes a long way back since 1998 founded by Simon Grabowski so i can say confidently that they are one of the best email marketing service providers in the market
Starting at an affordable paying plan of 15$(alternatively, you can start for free by clicking this link) GetResponse offers plenty of powerful features that have exceeded what most marketers would expect from an email marketing service provider.
All plans come with autoresponders which can allow you to send newsletters and transactional emails to your email listing subscribers on the specific days that you want to send them.
You can use GetResponse to run a series of tests that will help you send the most effective messages to contacts. This can be achieved through A/B split tests that let you try out different newsletters, subject line variants, email content, time of sending, and many other factors.
They also offer the all-powerful email editor that lets you create, edit then preview an email template from scratch to whatever design you want it then select the date which you will want Getresponse to send it for you to your selected recipients.
CONSTANT CONTACT
Plans start at $9.9 per month.
Constant Contact has been around for over 20 years. They were founded as Roving Software in 1995 and changed their name to the equally average-sounding name, Constant Contact in 2005.
Constant Contact comes with multiple options for importing your email contacts. You can use copy-pasting, upload emails in bulk from a file, and import contacts from Gmail, Outlook, and other 3rd party apps. The whole process itself is quite simple and easy to follow.
AWEBER
AWeber is an awesome email marketing software that I recommend for small and medium size businesses, entrepreneurs, bloggers, freelancers and consultants, small-to-medium size tech companies and everything in between.
The unique aspect of AWeber is its AI-powered email template designer. If you’re a beginner, this makes the whole process of creating your email a lot easier.
The other main features are the drag and drop email builder tool, email automation options, personalized emails, tag-based contact targeting, sign-up forms, and a free image library. On top of that, you can also create video-based landing pages.
It has one of the largest suites of integrations with other tools like Salesforce, Wix, PayPal and a ton more.
You have three options for adding contacts to your list: adding them one at a time, copy-pasting multiple contacts at once, and importing contacts from a file. The last two options trigger a five-step process. There you add more data about your contacts, opt for sending a confirmation email to your subscribers, add tags, and confirm the origin of your contacts. The process feels a bit clunky but doesn’t take long to go through.
SENDINBLUE
Best Email Marketing Service with Automation on a Budget ($25/month)
Sendinblue offers a free plan that allows unlimited contacts, and 300 email newsletter sends per day. If you want more room for your message or are looking to grow quickly with no daily limits on how much can be sent out each time then the Lite Plan at $20/month is perfect.
Their free platform makes it easy to create templates, automated emails and website opt-in forms. With Sendinblue, you can have a CRM system for your business without the hefty price tag. With one automation workflow and live chat included in their free plan (which includes 2K contacts), they provide data on who’s opened each email as well. You’ll also be able to see real-time statistics such as open rates/clickthroughs with necessary reports providing metrics like this so it’s easy make changes when needed or find out what is working best based off heat maps too.
One of their best features is the ability to automate email workflows. Setting triggers and customizing sequences based on actions taken by your customers enables you provide them with a more personalized experience than ever before!
These automated triggers are great for sending emails and SMS messages! They can segment your contacts into separate lists, updating their information in a database.
HUBSPOT
Best Email Marketing Software for Marketers (Free – $50/month)
HubSpot’s marketing software is the most integrated and easy-to use package on today’s market. You can design, optimize and send fantastic looking emails with just a few clicks of your mouse! Not only does it have all these great features but you also get access to powerful tools such as exportable tracking data which makes sending campaigns even easier than ever before.
Whether you want to add text and images or create your own layout, there are templates for all of that. You can even choose from different fonts styles so it’s easy.
When you’re ready to share your email with the world, it can either be sent from inside of HubSpot or externally via an outside service like MailChimp. It really depends on what kind of campaign and strategy are most important for each specific business purpose, but make sure not to miss out by previewing how different recipients will receive their content before releasing it to do this just click “preview” next time when preparing them so that every single aspect has been considered including personalization based off merge tags such as first name (e) etc.
HubSpot is the ultimate all-inclusive marketing package. Not only do they offer powerful email and CRM tools, but also robust analytics that gives you data on your open rates as well as how long people spend reading through each message – no matter what device or browser type it was opened in.
When using Smart Send to schedule sends at optimal times (and there are many options), this feature really does help increase engagement by ensuring maximum visibility for every recipient out of three possible choices: morning send time; evening procrastination hour; late-night junk mail rebound zone.
But the best thing about HubSpot is that you can track your emails’ performance. For example, subscribers might only glance at them for a short time before moving on to read other messages or doing nothing at all! This data helps us know which types of content need improvement so we’re always improving our recipe every single day with fresh ingredients from successful marketers like yourself who use these tools too. This also means it’s easy enough anyone could do this job–even if they don’t have any experience whatsoever in business management software systems such as Salesforce because there are many different functions covered by Suite.
HubSpot has a product that can be used for email marketing, but it is just one aspect of what they offer. Their real appeal comes from their Marketing Hub Starter Package which includes many tools to help make your life easier and more productive in general.
This full marketing platform includes email marketing and everything else to align your marketing and sales efforts:
- Full-featured CRM
- Automated sequences
- Mobile optimization
- Personal calendar to schedule appointments
- Gmail extensions to track email sends and automate outreach
- Form builders
- Inbound lead, email, and ad analytics
- Phone and email support
ACTIVE CAMPAIGN
Best Email marketing CRM for($9/month)
Active campaign is a very powerful software that is fully integrated with machine learning and Artificial Intelligence that combines various complex task such as email marketing, Customer Relation Management and market automation into one single function all these functions can be further integrated with any ecommerce platform such as Facebook, Salesforce, Microsoft and other 850+ platforms.
Active campaign comes with some amazing features such as its ability to:
- Track buyers preference behavior and preference so that you can focus on the most important factors such as solving the customers problems and anticipating their needs.
- Create useful and relevant content and products by using the data collected from your clients.
- Create customized campaigns with minimal efforts.
This platform goes beyond simply delivering personalized products and information to customers but also served as a growth engine for your fast growing business buy enabling you to segment your audience in terms of geographical location, deeper interest and hence enabling you marketing team to build specific email targeted to specific set of characteristics. Active campaign also scores quite highly in deliverability with the least possibility of your emails ever hitting the receiver’s spam folder.
Pricing.
Their pricing is calculated based on the size of you email list, below is the default price for 500 emails.
- Lite: $9/month
- Plus $49/month
- Professional $129/month
- Enterprise $229/month
MOOSEND
Best email marketing automation tool ($8)
Moosend is an effective email marketing automation tool when it comes to multiple email campaign creation as well as creating and sending responsive and very attractive newsletters. Moosend is also very effective when it comes to building highly converting subscription forms and landing pages with intuitive and easy to use drag and drop features that lets you play around wit texts, images and icons in a creative way hence requiring zero knowledge on HTML and CSS . This is the best free email marketing software for entrepreneurs and content producers with less than 1,000 email listing.
Moosend prove automation in your work flow such as: user onboarding, lead scoring and cart abandonment sequences they also help you with list and personalization tags on users using data such as geographical location of users, weather of the location, behavior in your website, purchase preferences, according to their operation system and the type of devices that they have.
All these features can be integrated on whatever platform that you may be using ie:
- Mailoptin
- Zapier
- Magneto
- WordPress (Woocommerce)
- Bouncer
- Salesforce
- Facebook lead ads.
PABBLY
Best email marketing software for payment management systems ($29/month).
Pabbly is a very unique email marketing software provider with a ton of rich features such as:
- Email verification; Pabbly’s email verification systems has been specially designed to be slow so as to reduce false/accidental leads by sending a ping (which acts more like a signal) to the recipient’s email address so as to verify its authenticity additionally Pabbly’s email verification services help to keep your email list clean by removing all the addresses with missing or broken domain name or recipient.
- Subscription billing; Pabbly also offers a very convenient solution for businesses that offer products or services on recurring payment basis. They have a highly sophisticated API infrastructure that can help you build highly converting subscription forms and customized checkout pages that can be automatically auto filled with users data, as if that’s enough, the payments dashboard is fully equipped with accounting software for tasks such as tax and coupon management depending with their location.
- Form builder; Pabbly have a very advanced form builder that is very easy to use simply drag and drop editor with zero knowledge in HTML and CSS. Additionally you can integrate a payment gateway to enable collection of payments
CAMPAIGN MONITOR
People-First Company with 99% Customer Satisfaction ($9/month)
Campaign Monitor is a people-first company with values that reflect the need for kindness, compassion and understanding. They have earned their reputation as an excellent email marketing platform by providing all of these things: quality service delivery; creative solutions to fit any budget or organization size needs (from small nonprofits up through Fortune 500 companies) via easy customization options like “on demand” campaigns which allow you tailored messages delivered right when they are needed most); 24×7 tech support making sure your emails get to read not ignored.
Their email designs are perfect for any non-profit or business that wants to stand out from the pack. Plus, their customer service and people-first approach will help you keep consistency with your brand while still getting personalization down pat – all in an easily customizable interface! First off there’s no need to worry about stealing someone else’s font choice because every message has full control over what typeface they want (even locking certain areas if necessary). And when it comes time make sure that everyone knows where things lie by using our Premier Plan which allows users total access at once so nobody gets lost along this journey.
Campaign Monitor is a great tool for marketing professionals who want to create campaigns that can be sent automatically. Their automation suite has features like triggers and email actions, which means you will have access in your account manager whenever it suits you best Data segmentation also comes into play as Campaign monitor allows users to exclude multiple segments from sending emails while still maintaining control over specific rules before they’re processed by the system – if this sounds interesting then give them try today.
Finally, pricing is slightly higher than other tools on this list. Their Basic Plan costs $9/month and lets you send 2 500 emails – once your limit has been reached I recommend their Unlimited plan which at 29$ per month will be more cost-effective down the road! Pay attention to just how big a business or organization’s fanbase might likely end up being before making decisions about these types of services as there can quickly become too much financial pressure if they aren’t monitored carefully with regard towards revenue-generating potentials.
MAILCHIMP
Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.
MailChimp is pretty famous for its great marketing, charming design aesthetic and a free plan. The software is relatively easy to use with easy navigation tools, a fast and simple editor, customization tool and a wide range of templates to choose from.
It’s one of the best known email marketing softwares. It’s perfect for small bloggers, small businesses and businesses that just need a good “newsletter” email marketing solution.
How Does Email Marketing Software Work?
E-mail marketing is one of the most effective ways to reach your audience and acquire new customers. You can quickly create an email list for free with eMarketer, which will allow you send out bulk messages that are targeted at people on their computers or mobile devices where they spend time every day – without having pay high advertising prices like Google does.
The best email marketing software works by leveraging some of these essential features:
1. Automation.
The power to send email sequences when a user joins your mailing list or performs an action on your website. These could include making purchases, abandoning shopping carts and more.
2. Custom email templates.
Email marketing has never been easier with drag-and-drop campaigns. You can focus on adding content and images, instead of worrying about coding like in the past.
3. Dynamic content.
Use merge tags to make your emails unique for every member of the list.
4. List segmentation.
The more time you spend engaging with your email list, the better! You’ll get a clear picture of what people are interested in by tracking their open rates and other metrics.
5. Analytics dashboard.
E, including open rates, click-through rates, purchases, and more.
6. Advanced features.
You can also add polls, contests and coupons to your campaign. Events might be the best way for you as an entrepreneur because they generate hype.
